Last night Kristin and I hosted the most fabulous party at the temporary method store on Boston's hip and fashionable Newbury Street. As many readers of this blog (and listeners of the podcast) know, I am a huge fan of the method brand. So when I was approached by method's PR agency about hosting a private party as part of their two-week detox Boston program, it didn't take long for me to say "yes."
Method is certainly not unique in wanting to reach moms. Every week we are approached by companies looking for love from the influential mom market. Because I work in PR for a living, I am always interested in learning what others are doing in this not-so-new media space. So whether it's a trip to Disney for mom bloggers, or a private party for method, I view every one of these opportunities through two different lenses—as the executive producer of Manic Mommies and as the principal of a small public relations agency.
Last week Disney treated 20 mom bloggers to an exclusive, all-expenses-paid trip that included everything from VIP escorts through Epcot to stretch limousines stocked with champagne and dinner at a five-star restaurant. It was a packed weekend that featured a preview tour of the newest attraction at Disney's Hollywood Studios—Toy Story Mania—and a Q & A session with two moms who perform nightly with Cirque du Soleil's La Nouba (seems we all have day care issues no matter what we do for paid work).
Being able to experience some of the best that Disney has to offer without my kids in tow was more fun than I had imagined. I walked away with several great blog posts in mind (of course I have yet to find time to write them). Most of the other moms on the trip have already posted several pieces which served to remind me that a) I can't always turn things around as quickly as I'd like and b) I run a business that takes priority over Manic Mommies whether I like it or not. Of all the posts about the Disney trip, my favorite is from Boston Mamas editor Christine Koh. Her post also features links to all the other bloggers' sites, so in the interest of time, read her post if you want to dig deeper.
OK, so back to method. What's interesting about method's approach is it's almost the antithesis of marketing. Yes, our party was in the method store. But it was in a space behind the retail shop. It actually looked more like a hip urban loft than a place where you could buy cleaning products. The theme of the party was "sustainable sips" as created by Natalie Bovis-Nelsen, a.k.a. The Liquid Muse. Together with our friends we learned how to mix delicious cocktails using organic wines and spirits, fresh fruits and vegetables, raw sugar and agave syrup.
Wait, doesn't method make cleaning products?
Yes, they do. Green cleaning products, to be exact. The company also promotes a green lifestyle. Because let's face it, if you are going to rid your home of toxic chemicals, you best include that two-gallon jug of sweet and sour mix left over from last summer's BBQ.
So soft was the sell that at one point my friend Carrie asked, "Are they going to talk about the cleaning products?"
To get a feel for the night, listen to this week's podcast when it's released on Sunday night. We've got some great tips on how to incorporate "green" principles into your day-to-day living and some fabulous cocktail recipes, too. Later on we'll be releasing the video (yes, I said video...scary, I know)!
This month I've been reaping the benefits of being a mom blogger/podcaster/content producer. And while these "perks" have been a nice benefit of running this enterprise, a heart-felt letter from a listener remains the greatest gift of all.